Holiday Headquarters - Downtown Community Partnership

Holiday Headquarters

Holiday Headquarters


Sponsored by Xcel Energy

Start a new holiday tradition!


Join us Downtown for a magical holiday experience!


-Take a Christmas card picture in one of 4 themed photo booths
-Ask our team about the best places to eat and shop
-Get your gifts wrapped
-Buy a Downtown Fargo Gift Card!

Located at 109 North Broadway inside the old Swanson Health storefront
More information coming soon! Be sure to follow the DowntownFargo Facebook page for updates!

Downtown Community Partnership to replace Holiday Lights Parade with COVID-19 safe activities
In partnership with our key sponsor Xcel Energy, the Downtown Community Partnership (DCP) has made the decision to put this year’s Xcel Energy Holiday Lights Parade on pause to protect the health and safety of attendees, participants and volunteers from COVID-19. For more than a decade the Xcel Energy Holiday Lights Parade has served as Fargo-Moorhead’s annual kick-off to the holidays and typically attracts thousands of spectators, along with hundreds of participants who decorate their parade entries with lights.
CDC guidelines and state recommendations continue to limit attendance at events and advise individuals over age 65 to avoid large gatherings.
“Xcel Energy has a proud history of supporting the Fargo-Moorhead community and the annual Holiday Lights Parade,” said Mark Nisbet, principal, Xcel Energy-North Dakota. “While the holidays will look different this year, we remain committed to the Downtown Community Partnership and want to help provide a safe and festive holiday season for all.” With a laser focus on supporting local businesses, the DCP and Xcel Energy will instead create a Downtown Holiday Headquarters. “The pandemic and economic crisis have reshaped nearly every aspect of our lives, but we still wanted to create a way for our community to safely enjoy Downtown Fargo this holiday season,” DCP President and CEO Melissa Brandt said. “We are working diligently on several shopping and experience opportunities that will safely accommodate our customers and visitors amidst the coronavirus pandemic.”
The Downtown Holiday Headquarters, located at 109 N. Broadway, will be a festive spot for product pickup, gift wrapping, gift card purchases, photo opportunities, small group events to inspire new holiday traditions and more. “This will be a historic holiday season and while some memorable traditions may change, the DCP tradition of supporting businesses and the community is stronger than ever,” Brandt said. “We encourage consumers to adopt three new traditions this year – shop safe, shop early and shop local – so we can all celebrate a happy and healthy holiday.”